By Theresa Bertrand, Head of Strategy & Planning U.S., Zeno Group In an era where loyalty is fragile and price drives decision-making, brands that spark true devotion, not just discounts, […]
Brand Love Is the New Pricing Power Read Post »
We are in the biggest transformational era in history. We have been in a world of relentless change and pervasive uncertainty, and brands can no longer operate in a vacuum.
Culture Led Brands by Leila Fataar Read Post »
If you’re still treating influencers as an “add-on” to your brand strategy, you’re already behind. At WeRepresent, we’ve always believed that influencers are the future culture makers — not just
INFLUENCERS AREN’T JUST PART OF CULTURE — THEY’RE SHAPING IT Read Post »
When Brands Hit the Right Note: Unlocking Culture Through Music Rah Bhatt, Director, Creative Strategy | MassiveMusic Think of the last song that gave you goosebumps – the one that
Unlocking Culture Through Music Read Post »
Crowd DNA – How We Work As Cultural Strategists At Crowd DNA, we spend our days encouraging brands to be bold— to pay attention, lean in, take charge, and co-create
Crowd DNA – How We Work As Cultural Strategists Read Post »
CULTURE DIM THE LIGHTS // The good ol’ game has grown up. And it’s good-looking. The new Food Mah Jong club looks like a great dinner party. Club Chess is
By Julia Smaldone, Director, Cultural Strategy ,Strat7 Crowd DNA Culture is messy. And it’s getting messier by the day. But this can be a good thing if brands step up
Is It Okay To Be Messy? Read Post »
By Nick Maker, Head of Music Supervision and Artist Partnerships at The Elements Music Por Amor – How Musicians and Creators Are Redefining Mexico’s Image In Advertising Stuck in a
By R.J. Abbott Nike is at an inflection point. Once the uncontested leader in sports culture and innovation, the brand now finds itself chasing trends instead of setting them. Instead
Nike x Skims: A $5B Band-Aid, Not a Cure Read Post »
CULTURE THE DARKNESS IS RISING // Love a good visual simplification of a trend. James’ take on Sean’s ‘Boom Boom’ trend is exactly that. We’re moving from Light Mode →
One of the highlights of the new Louvre couture show (apart from its first-of-its-kind status, it is the museum’s first fashion exhibition in its 231-year history) is a corner where
By Jed Hallam, Co-Founder & MD of CultureLab, a first-of-its kind cultural intelligence platform built to help brands harness the power of culture. “Hey we should do something with that
The Science of Culture Read Post »
Niche marketing gets Nicher Mainstream culture feels increasingly homogenized. So people are escaping algorithm-driven platforms and finding a home in tight-knit closed groups, nurturing their unique identities and passions.
2025: The Year of Shifting Culture & Marketing Trends Read Post »
From this month’s Good Thinking: Korean collabs, the Boom Boom Trend and Christmas Joy. Our pick of the best-of-the-best trends and culture moments from Good Thinking, a weekly substack produced
Brand and Culture Radar Read Post »
LADbible is shaking up the world of original content, with shows such as Snack Wars and Agree to Disagree, featuring stars like Sabrina Carpenter, Margot Robbie, Austin Butler and Bukayo Saka
The Secret Sauce to Engaging The Youth Read Post »
Here’s our pick of fresh cultural insights from Chris Danton at In Good Co. This month: Skims challenges awareness norms, tech’s “f*ck around and find out” era begins, and Starbucks
Real-life snapshots of postpartum mums recently captured attention across the UK. Billboard ads of sweat-drenched, exhausted women fresh from the battle of the labour room, and eating Burger King as
Stigma, Taboo and The Impact of a Bold Brand Idea Read Post »
Here James Kirkham, Founder of ICONIC and head of brand at Cleats Club, writes about the evolving dynamics of fandom and why the launch of a new direct-to-fan platform
THE TIME HAS COME FOR D2C FANDOM Read Post »
How Can Brands Overcome it? Thought-starters from Ollie Oshodi Cultural consultant, Ollie Oshodi, shares insights for marketers on moving culture forward and avoiding getting stuck on repeat. After a brat
Cultural Stagnation Read Post »
“An Original British Period Drama” | Brand: British Airways | Agency: Uncommon Creative Studio | Date: July 2024 The background: “Hello and welcome aboard.” When Air New Zealand introduced hobbits
BA goes to Bridgerton Read Post »
What do we think about social trends this Autumn? Not so demure. What do sausages, salad cream and Sadiq Khan all have in common? The answer: a Brat Summer. From
What do we think about social trends this Autumn? Not so demure. Read Post »
Let’s start with how AI ‘thinks’ about culture. Culture is a complex adaptive system, interdependent with the actions and reactions people make to different prompts within it. Their reactions are
How AI will help brands become more culturally relevant Read Post »
BARBIE’S “OSCARS” Earlier this year, Mattel’s Barbie movie was nominated for eight Academy Awards (or Oscars), and took home one. Now, heading into the “Oscars of Advertising”–The Cannes Lions Awards–will
Culture campaigns… culture-led brands “We create culture”. One thing our industry can agree on in 2024 is that we love to talk culture. But sure as culture changes and evolves,
The Culture Marketing Chat Read Post »
CULTURE CASE Here’s our pick of a brand that successfully created a cultural moment. The brand: Sweethearts The cultural moment: Romance, relationships and dating What’s going on here: ‘Situationships’ was
Culture Case: Sweethearts Read Post »
Culture Starts at Home: A Brand’s story This month’s column comes from Matt Watson, ECD at PepsiCo’s in-house creative agency Sips & Bites Europe. Culture starts at home It might
Each month we invite two experts from the fabulously well-informed B&C community to take a second look at a recent brand and culture story to help us understand what it
The Double Take: K-Culture Read Post »
Each month we invite two experts from the fabulously well-informed B&C community to take a second look at a recent brand and culture story to help us understand what it
The Double Take: LVMH Read Post »
😎 If you’re too busy to keep track of what’s cool, hot or happening, our chums over at In Good Co, produce a weekly newsletter called Good Thinking. It’s a
The background: a world of unrest It’s 2020. The sound of the global Black Lives Matter (BLM) movement is at its peak, but most brands are avoiding the issue. They
Culture Case: Beats Read Post »
Breaking with routine, accelerating with culture: a CMO’s story Let me take you back a few years. It’s deep in lockdown, but I’m not on furlough. I am the CMO
