CULTURE CASE Here’s our pick of a brand that successfully created a cultural moment.  The brand: Sweethearts The cultural moment: Romance, relationships and dating What’s going on here:   ‘Situationships’ was a term coined by Cosmopolitan a few years ago to describe a new relationship status where couples were getting (ahem!) physical but hadn’t labelled it […]

Culture Starts at Home: A Brand’s story This month’s column comes from Matt Watson, ECD at PepsiCo’s in-house creative agency Sips & Bites Europe. Culture starts at home It might seem obvious, but it’s still worth repeating: in today’s media landscape it’s more important than ever for brands to connect in deeper, more meaningful ways […]

Each month we invite two experts from the fabulously well-informed B&C community to take a second look at a recent brand and culture story to help us understand what it means, why it’s important, and, crucially – what can brands learn from it? This month’s special guests James Kirkham, co-founder of Iconic, and Leila Fataar, […]

Breaking with routine, accelerating with culture: a CMO’s story Let me take you back a few years. It’s deep in lockdown, but I’m not on furlough. I am the CMO of Jaguar Land Rover’s just-launched car rental business which obviously wasn’t seeing the strongest trading numbers. Despite no one going anywhere soon, we had to […]

The background: a world of unrest It’s 2020. The sound of the global Black Lives Matter (BLM) movement is at its peak, but most brands are avoiding the issue. They either fear being seen as overly political, or they’re preoccupied with the challenge of sustaining a business through a period of global upheaval. But this […]

😎 If you’re too busy to keep track of what’s cool, hot or happening, our chums over at In Good Co, produce a weekly newsletter called Good Thinking. It’s a treasure trove of best-of-the-best culture, trends and general brand magic cleverness. Here’s a selection of our favourites from this month… We’re all loving love triangles […]