Laurie Lam is the Chief Brand Officer at e.l.f. Beauty, a multi-brand global portfolio which includes namesake brand e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People and Keys Soulcare. She is responsible for strengthening e.l.f.’s branding and setting its strategy for growth across all categories, as well as championing their mission to make the best of beauty accessible to every eye, lip, face and skin concern.

    

With nearly 20 years of experience building global brands, she’s an accomplished business leader and dynamic marketer in the beauty industry. Prior to joining e.l.f. Beauty, Laurie was at L’Oréal USA where she has held several leadership positions within the group’s Professional Products Division and Consumer Products Division in the US, France and Asia-Pacific. Her experience spans across Marketing, E-commerce & Digital, Acquisitions & Business Development and Innovation.

Devin is the Global Brand Director at Tinder, where she spearheads innovative and impactful global brand campaigns. With over a decade of experience in brand marketing, Devin has established a remarkable track record in building and enhancing consumer brands in both the beauty and consumer tech industries. At Tinder, Devin is at the helm of global brand marketing, ensuring campaigns resonate across diverse regions while maintaining a cohesive global identity. Her expertise in crafting compelling brand narratives and understanding consumer behavior has been pivotal in driving Tinder's growth and strengthening its market presence worldwide. Devin's approach to brand marketing is both creative and strategic, consistently pushing boundaries to deliver campaigns that capture attention and win prestigious industry awards, including most recently a Gold Effie (2024). Her leadership has resulted in campaigns that significantly boost user engagement and foster brand loyalty on a global scale. Before joining Tinder, Devin successfully executed numerous integrated brand campaigns. Notably, she led the launch of Boots-owned beauty brands in Walgreens stores across the U.S. following the Walgreens Boots Alliance. Additionally, she directed the rollout of OkCupid’s award-winning "DTF" brand marketing campaign, which achieved substantial top-of-funnel growth for the brand. Devin's work is characterized by a deep passion for creative marketing, a keen understanding of consumer behavior, and an unwavering commitment to excellence, making her a pivotal force in the success of Tinder's global brand initiatives.

In order to bring attention to a non-traditional, enterprise brand, Jim created One Good Reason. The film, which premiered June 7 at the Tribeca Festival, spotlights how an online platform called Welcome Connect empowers displaced persons seeking refuge in the U.S. to safely find it. They can message potential sponsors back and forth in their native language, build relationships, and make informed decisions about their future. Created by the nonprofit organization Welcome. US in partnership with Goldman Sachs and ServiceNow, the system was designed and built on the Now Platform in just six weeks to meet the immediate needs of connecting thousands of Ukrainians forced to flee with Americans, sometimes complete strangers, willing to be the bridge to their safety.

Jackie Widmann is the VP of Marketing for BERO, a premium non-alcoholic beer line co-founded by Tom Holland. Jackie is an experienced marketing leader with a strong track record of integrated marketing, brand innovation and commercialization within the beverage industry. Prior to BERO, Jackie served as Director of Marketing & Innovation at AB InBev, overseeing end-to-end brand development and marketing strategy for future-focused brands, including Los Sundays Tequila Seltzer, Noonshine, Beach Day, Hoop Tea and RITAS. Previously, she led Partnerships, Strategy & Revenue at The Infatuation and helped build the company from a team of 5 to its eventual exit and acquisition to JP Morgan Chase. With a background in emerging brands, Jackie combines her strategic acumen and hands-on approach to build and scale brand portfolios, delivering impactful, data-driven results. Her deep knowledge of go-to-market strategy, brand partnerships, and cross-functional collaboration makes her a stand out in the evolving beverage landscape.

Northwell is a nonprofit-integrated healthcare network that is New York State's largest healthcare provider and private employer, with more than 81,000 employees. Ramon has established Northwell studios which has helped him expand traditional health care marketing to entertainment. This has led to five docudramas with Hulu, National Geographic, Netflix and NBC producing four Emmys, three Academy Award nominations and billions of impressions. Article on this: https://www.healthleadersmedia.com/innovation/lights-camera-healthcare

Tracy Doyle brings over two decades of agency and brand experience across advertising, media, experiential and brand partnerships. With a passion for building new brands as well as re-building established brands, she has a proven track record for translating consumer insights and cultural trends into high impact marketing campaigns.

Tracy joined Diageo in 2020 as the Senior Vice President of Brands in Culture, where she is responsible for the team leading innovative, authentically driven cultural opportunities to ensure Diageo’s brands remain relevant and connected to our communities through culture.

Driven by a passion for two things: problem solving and people, she is known for her positive outlook, purpose driven leadership style and great eye for award-winning creativity that drives disruption and delivers results.

Josh Penny is Hinge’s Director of Social Impact, leading the app’s efforts to address loneliness in society and increase in-person connections. Previously, he served as the Director of Corporate Citizenship at Mailchimp and managed college access programs at the Posse Foundation and Georgia State University. A brand purpose and social change professional with over ten years of experience, he serves on the boards of directors for VOX ATL and the Community Foundation for Greater Atlanta's grantmaking committee.  Josh earned a bachelor's degree in history from Yale University and is an alum of LEAD Atlanta.

Karen is an award-winning brand builder committed to the creation of consumer-centric and culturally relevant brands. As acting SVP of Tequila and Mezcal for Diageo North America, she leads category vision and participation strategy for brands such as Tequila Don Julio, 21SEEDS, DELEÓN Tequila, Astral Tequila and Mezcal Unión.

From iconic global brands to new-to-world and high-growth challengers, Karen’s experience spans marketing, innovation and LatAm markets. In her previous role of Vice President of Tequila Don Julio for Diageo NA, Karen spearheaded the strategy and execution of integrated marketing campaigns that resonated with diverse audiences, oversaw innovation and launch plans, and ensured the brand remained at the forefront of culture.

Prior to her role on Tequila Don Julio, Karen was Vice President of Innovation for Diageo NA, leading innovation across Whiskey, Convenience/Beer, and Core Spirits of Smirnoff and Captain Morgan. She spent many meaningful years on Crown Royal Innovation, building the brand’s flavor and luxury portfolios and contributing to its crowning achievement as the most valuable brand in spirits. In her over 13 years with Diageo, Karen also oversaw marketing and strategy for Baileys Irish Cream and Liqueurs categories, in addition to bringing Johnnie Walker’s ‘Keep Walking’ campaign to Mexican consumers during her tenure at Diageo Mexico.

Proudly queer, Marc has always seen things differently and has pushed forward the diversity narrative through creativity. Through his career he has had the pleasure of leading change for some of the world's best-loved brands. Before Hijinks Marc was an ECD within The VCCP Group making forward-thinking work and collaborated with everyone from music artists to farmers to tech specialists including Meta, Square, Cisco and Yoox Net-a-Porter. He's always believed that business can create the greatest platform for positive societal change. Career highlights include putting microchips on bees to collect planet saving data, a series of TV ads showing different shaped families for Renault (years before that was even a thing) and helping McDonalds define 'I'm lovin it' in a global brand refresh. As of June 2024, Marc is a Co-Creative Director and board member of Outvertising. The UK association who exists to make UK marketing and advertising completely LGBTQIA+ inclusive.

Resh Sidhu stands at the forefront of creative technology and augmented reality as a globally recognized leader. She co-founded Arcadia Creative Studio at Snapchat in New York, where she spearheads an elite team of AR innovators, delivering diverse, high-impact projects that push the boundaries of digital creativity.

With a career spanning over two decades, Resh's expertise has been instrumental in pivotal roles, including Chief Creative Officer at Barbarian, Group Creative Director at AKQA, and Creative Director at the Oscar-winning VFX Studio, Framestore. Her portfolio boasts iconic experiences for global clients such as Nike, Disney, Live Nation, L'Oréal, and Coca-Cola, among others.

Tapping into the Power of Reading Culture: The Everand Everything Club Books hold an unprecedented influence in today’s culture. Movements like #BookTok are converting younger readers, creating devoted fandoms, democratizing book marketing, and driving viral literary hits. Book clubs are an essential part of this phenomenon, with an estimated 5 million members in the U.S. alone. However, while book clubs offer a communal space for discussion, they often come with unwritten rules that can feel restrictive—turning a relaxing pastime into a source of pressure. The Everand Everything Club (EEC) is a refreshing alternative, redefining the book club experience with creator-led community discussions that welcome readers of all kinds. Focused on celebrating the joy of reading on one’s own terms, EEC is built around monthly themes and offers a seamless blend of social video content, live events, creator-led discussions, and brand partnerships. This session will explore how The EEC is shaping a new era of reading experiences—one that is innovative, inclusive, and perfectly tailored to today’s dynamic literary culture. Join Gemma Craven, CMO of Scribd, and special guests— some of The EEC’s creator hosts—for an engaging conversation about the future of book clubs and the cultural power of reading today.

Sam Hornsby is the Founder and CEO of TRIPTK, a brand transformation partner for leaders in search of bold change and meaningful growth.

Sam founded TRIPTK in 2017 in partnership with leading global network Havas. A tri-national, Sam has led ambitious assignments around the globe and has lived and worked in Europe, USA, and China.

He specializes in bringing organizations closer to the diverse stakeholders they serve and brings a deeply human-centric perspective to brand and business strategy. A thought leader in his field, Sam has appeared in AdAge, Campaign and ABC News and his writing has been featured in publications including ‘Building Purpose-led Brands’ (Routledge).

Chloe leads Havas Innovation Lab and Havas GLP-1 Consultancy, a groundbreaking consultancy service supporting brands wishing to navigate the massive disruption that GLP-1s represent.

Chloe’s career has focused on using creativity and technology to improve people’s lives. A strong advocate for branded initiatives that truly impact people’s well-being, she has an extensive background in digital, strategy, and CX across the consumer and healthcare industries.

Paris-born, Chloe joined the Havas Group in 2011, starting with several years at BETC Paris (ranked top creative agency in the world) before moving to Havas Creative NYC and Havas Health in Los Angeles. Chloe has an MBA, speaks four languages, and currently resides in California.

A creative force in PR, Communications, and Events, Jacquelyn specialises in storytelling that cuts through the noise and connects with culture. As Co-Founder of WeRepresent, she challenges the status quo in influencer marketing and brand representation, ensuring diversity isn’t just a buzzword but a catalyst for real engagement. With a background in crafting high-impact campaigns, immersive activations, and brand narratives that resonate, she helps brands move beyond tokenism to build real connections with the audiences that matter.

Carly is the Global Director of Brand Marketing at Amazon Ads where she oversees a global team focused on best-in-class storytelling and award-winning marketing initiatives. Her work includes brand strategy, strategic events and executive programs, global content, entertainment and live sports marketing, industry marketing, regional marketing, social media, and the in-house creative team.

Carly's work touches everything across the Amazon canvas—Prime Video, Live Sports, Twitch, Wondery, Amazon Music, Freevee, Fire TV, Amazon MGM Studios, AWS, and more. Carly has also been recognized with Adweek’s Top 50 Executives in 2023 and Variety’s Power of Women 2024 list for her business leadership. Prior to Amazon, Carly was Global Head of B2B Marketing at TikTok where she launched the business brand and oversaw global marketing communications and channels. Carly has also held leadership roles at OUTFRONT Media, XO Group (now The Knot Worldwide), Time Inc., and BET Network.

Joey is the Managing Director of Cultural Insights & Strategy agency STRAT7 Crowd DNA. He’s also a record collector, DJ and - believe it or not - a professional tattoo artist.

Joey leads a team of 50 brilliant cultural strategists across London and Amsterdam. As an experienced researcher and passionate cultural strategist Joey has shaped cultural strategy for some of the world’s most influential brands, brands like: adidas, IKEA, Greenpeace, BBC, Meta, Google, Amazon, Asahi Group, Axe, and many more.

Joey loves the work but loves culture more. He gets excited by getting out there, seeing and talking to people as people – not consumers – meeting them in real places and digging into culture from the grassroots up, at the fringes. For him that’s where passion and work collide and where he helps brands to grow and shape culture for commercial advantage.

Ashley Levey is a dynamic and accomplished leader with extensive experience in brand marketing. Ashley is currently the Senior Director of the global Brand Channels and Content Team at LinkedIn where her focus is on transforming vision into impact through compelling partnerships and content across brands, creators, and experiences. With a passion for innovation and a keen eye for emerging trends, her strategic approach and creative mindset shape her leadership approach in the ever evolving world of work.

Spencer is a passionate advocate for creativity that drives growth. He led the global Advisory business of LIONS (Cannes Lions, WARC and Contagious), playing an active role facilitating creative transformation at global businesses including AB InBev, PepsiCo, Kellanova and Instacart.

Bringing together his earlier career in advertising and consulting with his time at Cannes Lions, Spencer is now working directly with ambitious marketing leaders. Providing sessions and advice on how to inspire, educate and motivate teams to do their very best work.

Spencer’s early career was in Advertising, starting in employer brand then moving to consumer advertising, culminating in a global role at J.Walter Thompson in London

After taking time out to complete an MBA at Cass Business school, he crossed the tracks from brand to reputation taking a role at Reputation Institute as Managing Director. Here, he provided strategic advice for clients such as IHG, Samsung, Tesco, AstraZeneca, Kellogg’s and Centrica. Spencer then co-founded Tovera Consulting, a partnership of consultants helping clients understand, define, grow and protect brand and reputation. He advised major companies on positioning strategy. Including Just Eat Takeaway; Pret-a-Manger; AstraZeneca; Novartis; G4S; Siemens; The Home Office. He has a MBA from Cass Business School in London where he graduated with merit. He is a member of the Market Research Society (MRS).

Kim Roxie, Founder and CEO of LAMIK Beauty, has celebrated the beauty of all women since becoming an entrepreneur in the beauty industry in 2004. With her degree from Clark Atlanta University and executive leadership certification from the Tuck School of Business, Kim's background sets the foundation for her success. She also earned her esthetician license from Houston Community College, before becoming a top-brow and makeup artist in Houston.

Kim’s dedication to infusing inclusivity into the beauty industry spans decades. In 2020, LAMIK launched as an e-commerce brand with its bestselling hero product, the Revelation Brow Duo. This milestone secured a game-changing deal with Ulta Beauty and led to launches on Thirteen Lune’s site, JCPenney, and HSN while expanding the brand’s reach through platforms like Talk Shop Live.

While maintaining focus on her mission, Kim has received noteworthy recognition including joining the Tory Burch Fellowship, Houston Business Journal's "40 under 40" recognition, the 2021 Texas Women's Foundation Young Leaders Award, the 2023 Icon Award at the Power Networking Conference, and being honored as a Role Model title at the Greater Houston Womens Chamber of Commerce Women in the Fast Lane of STEAM Luncheon and Style Show. In 2023, LAMIK received a Vendor Excellence Award nomination in the "Guest Excellence" category from HSN and was awarded the "Buy from a Black Women Beauty Company of the Year” Award.

Alongside her achievements, Kim places a high priority on giving back. In 2014, she became the chair of the African American Initiative for The Rose Foundation in Houston, raising over $500,000 to provide mammograms for uninsured black women. Kim's impactful journey has garnered media attention on platforms such as BET, Ebony, Black Enterprise, ESSENCE, Byrdie, and Business Insider. A CBS interview with Gayle King on International Women's Day highlighted her game-changing contributions. Roxie is a sought-after keynote speaker for organizations like Girl Inc., United Way, and the U.S. Chamber of Commerce Foundation.

Recognized as a “Woman to Watch” by Luxury Daily, Caroline Gardner is a dynamic marketing leader with two decades of experience shaping the future of iconic brands. She is a firm believer in the power of coupling bold creative content direction and data-designed customer experiences with strategic media buys; having used this model to drive +35% growth rates.

Caroline currently leads Brand Marketing & Experience for The RealReal, a luxury re-commerce company creating a more sustainable future for fashion. Prior to joining The RealReal, Caroline led global brand management for The Ritz-Carlton, where she was responsible for driving the evolution and expansion of The Ritz-Carlton and Ritz-Carlton Reserve, managing Bulgari Hotels & Resorts, launching The Ritz-Carlton Yacht Collection, and enhancing The Ritz-Carlton Residences worldwide. Caroline has extensive experience working alongside CEOs, CMOs and senior executives to strengthen their brand strategy and marketing performance from her time consulting with CEB (now Gartner) and Booz Allen Hamilton. Her work has been featured in Harvard Business Review, Forbes, Fast Company, and The Wall Street Journal.

Caroline holds an MBA from Georgetown University and a Bachelor’s in International Economic Policy from American University in Washington, D.C. A native NYer, she lives with her husband, daughter, and (terribly adorable, but triadically basic) golden retriever outside of Washington, D.C.

Damien Escobar is a two-time Emmy award-winning violinist who has spent nearly two decades inspiring listeners, breaking barriers, and creating the blueprint for other contemporary violinists looking to make their mark in mainstream media. He is hailed as one of the most impactful and influential violinists in modern-day history — consistently earning recognition on the top 100 Billboard Charts; headlining multi-city tours; and selling 1M+ records over the course of his unconventional career. Escobar breaks the mold of being a traditional musician. He not only independently built his legacy as a violinist but has used his brand-building know-how to turn other artists into global household names. And he’s done so through his long-standing company, LCM Entertainment. With great success forging partnerships with Nike, Fenty Beauty, Crayola, Disney, and others, Escobar decided to use his strategic, creative, and trendsetting skills, to take on a new challenge — advertising. A musical mastermind who uses his taste, talent, and passion for all things music and culture, Escobar currently holds the title of Global Chief Music Officer for Havas. In his role, Escobar oversees the ideation, usage, and extensions planned around music; and serves as a strategist and an innovator, helping to develop experiences and campaigns that’ll reach audiences where they are and where they want to be through Havas’ sonic marketing offering, Art of Sound. To date, he has helped global brands expand their reach by grabbing the ears and attention of potential consumers; and he continues to help brands connect the dots to reach their business goals.

Jess Park is the Senior Vice President, Chief of Brand and Fan Engagement at the U.S. Olympic & Paralympic Committee where she leads ongoing efforts to strengthen and steward the Team USA brand and U.S. Olympic and Paralympic fandom. Responsible for storytelling and fan engagement efforts with athletes, fans, and other important partners across the U.S. Olympic and Paralympic movements, she drives innovation across brand, athlete and sport marketing, fan engagement, and Team USA Studio content development.

Prior to the USOPC, Jess served as the Senior Vice President of Global Fan Marketing at the NBA where she developed integrated marketing campaigns that drove discovery, built deeper connections, and delivered fan-centric experiences. Drawn to organizations that are at the center of culture, Jess previously led Business Marketing at Spotify, Brand Marketing at VH1, and Strategic Marketing at Vevo. Jess brings a unique perspective on how brands and products can evolve with the consumer, creating and leveraging fandoms that matter.

Allison McClamroch is an experienced integrated communications marketer with more than 20 years of helping brands achieve impact among their key audiences. She currently leads Zeno’s US Brand practice, and under her leadership Allison is responsible for growing the brand team, mentoring staff, creating lasting client relationships and building new ones. She has expertise in helping clients succeed in creating impact – whether by being part of culture, creating one more reason to buy, or driving enduring love between brands and consumers.

As part of her role, Allison also manages a varied group of clients including The Coca-Cola Company, Chick-fil-A, the US Olympic and Paralympic Committee, and more. Her focus is on leading the Zeno Brand team with creative, award-winning campaigns for clients, focusing on strategic ideas that map back to true business impact.

Allison earned her B.S. in finance from Miami University in Ohio and started her career as a consultant for PricewaterhouseCoopers.

As Zeno Group’s Global Chief Client Impact Officer, Thomas works with brands and companies to solve complex business challenges in a fast-moving and at times unpredictable environment. He oversees a unified team of strategists, creatives, and data + research analysts, and develops new products and AI-powered solutions that create business impact for clients navigating change.

He has spent much of his career working as a strategist supporting clients across sectors from CPG to consumer health, from financial services to food/beverage, helping them make more meaningful connections with external and internal stakeholders through a deeper understanding of their values, mindsets and shifting behaviors.

Beyond her work in brand strategy, Theresa is a dedicated advocate for equal rights, lending her strategic expertise to organizations including Women Creating Change.

Ben Dietz is a strategic marketing veteran and founder of the Consultancy/Advisory practice Rangelife, and the international Breakfast Club event series. The Publisher of the [SIC] newsletter and co-host of the HIP REPLACEMENT podcast, Ben was key member of the leadership at VICE Media from 2004-2020 and co-founder of VIRTUE, the agency born from VICE.v

Daisy Alioto is the co-founder of Dirt Media. Her journalism and nonfiction have appeared in The New York Times Magazine, The Wall Street Journal, The Paris Review Daily, The New Republic, and the Los Angeles Review of Books among others.

Erica Chen is the Head of Strategy at Media Futures Group, Google's bespoke media agency. In her 20+ years in the industry, she helped drive strategic innovation for brands like General Motors, Samsung, Coca-Cola, Hasbro, and The North Face. A passionate believer in the power of creativity and empathy, Erica often finds herself in the rabbit holes connecting seemingly random dots to uncover human truths, finding fresh brand opportunities at the intersection of culture, media, and technology.

Jamison Duffield is a restlessly curious creative strategist who specializes in drawing the magic out of complex brands. He started his advertising career at Ogilvy & Mather in 2000 as a junior account manager on IBM, cutting his teeth on the groundbreaking IBM eBusiness campaign that helped revive Big Blue in the dot com era. After a brief stint as a frustrated copywriter, he leapt into brand planning in 2008 where he helped to launch IBM’s equally groundbreaking Smarter Planet campaign.

In the intervening years, Jamison has worked on a number of iconic campaigns for blue chip brands: Abbott, Barclays, BlackRock, Chevron, Cisco, Coca-Cola, Comcast, IKEA, iShares, Northrup Grumman, SAP, Samsung, UPS, and Verizon. If there is a single through- line that connects all of these disparate brands, it’s complexity. Complicated service offerings. Unique business models. Devilish market dynamics. For over twenty years, Jamison has helped complex brands tell their stories, excavating meaning and purpose – what makes these brands special – from the noise.

Amy Davies, Global VP of Foresight at Virtue Worldwide and Co-Founder of PIGEON is a strategist, researcher, author and culture decoder. Amy examines shifts in consumer mindsets and uncovers how to build cultural relevance with Gen Z audiences. She is the brains behind reports including the "VICE Guide to Culture by VIRTUE" and "Decoding Gen Z Identity Construction In Social Networks." In her previous role, Amy was the Director at the CFC Media Lab, and curator of a media think-tank and accelerator for the Canadian creative industries. She earned her Master's in Strategic Foresight and Innovation at OCAD University in Toronto.

Dan’s pathway into culture and insights was primarily through music. An obsession with the different musical movements and zeitgeists stretches back into his teenage years. This then led to an interest in tribalism and all things pop cultural, be it films, fashion, literature, sport, food, and all their intersections. From there came a degree in politics from the University Of Edinburgh (don’t ask him about Brexit though), during which he wrote a dissertation on animated Disney films. In his spare time, you can find Dan writing music, buying trousers, managing his fantasy football team and creating unnecessarily niche Spotify playlists (currently on the go: staring out of the train window).

Rah is a creative leader in audio and sonic branding with over 15 years of experience working with global brands, agencies, and entertainment companies. At MassiveMusic, he leads creative strategy for brands across retail, tech, and automotive. Having lived and worked in Canada, the UK, and India, Rah brings a global perspective to his work. As a composer for commercials, documentaries, and anime, he blends artistry and strategy to harness sound’s transformative power. Rah holds an MA in Audio Production and has taught music production and sound design.

Roger Sho Gehrmann is a trailblazer in the world of creative, audio advertising and sonic branding, with experience across advertising, music streaming, and social platforms. He co-founded the award-winning Studio Resonate in 2019, contributing to over $500 million in media sales for SiriusXM. As ECD at SiriusXM/Pandora, he led the rebranding of SXM Media. Roger also co-founded Stand for Sonic Diversity to advocate for inclusive voice casting. At MassiveMusic, he blends music, technology, gaming, and marketing to create innovative brand experiences.

For over 10 years, Brian Scherman has worked as an expert in the field of Sonic Branding and Sonic Experience Design, crafting elegant systems of sounds for some of the largest brands in the world including Walmart, Lexus, American Express, and Netflix. Brian brings deep creativity together with technical expertise, designing interaction sounds for autonomous vehicles, critical alerts and alarms for medical devices, and entertainment ambiences for sound in wellness experiences to his current role as Head of Creative Production, overseeing the bespoke composition work out of the Americas for MassiveMusic.

Christina Spoljaric Konig has over 20 years of experience in marketing, communications, and branding. She began as a publicist in Hollywood, then moved to New York to pursue production. Discovering her strength in strategizing, she shifted her focus to brand partnerships as the Director of Development at a top NYC PR firm. She later worked on sonic branding at Sixième Son before transitioning to Head of Client Services at Big Sync Music. Christina has crafted award-winning strategies for Fortune 500 companies, artists, real estate, hospitality, CPGs, start-ups, and nonprofits, helping brands differentiate and drive meaningful change.

Erica Boeke is the Founder and CEO of XP Land, the industry-leading platform dedicated to defining, celebrating, and elevating the experiential industry. She’s the force behind initiatives like the XLIST, the 100 most visionary leaders shaping the future of live events, as well as the XP Fronts, the annual gathering where brands, creatives, tech, venues and talent come together to talk big ideas and even bigger experiences.

Prior to XP Land, Erica ran brand and experiential teams at Condé Nast and Fast Company, marrying the art of powerful live storytelling with the business of revenue-generating events like the WIRED Store, GQ Lounge, Fast Company Innovation Festival and the Teen Vogue Summit.

A graduate of Northwestern’s Medill School of Journalism, Erica is also a former editor at the San Francisco Giants magazine, the author of two books, and optioned a TV series about the summer she and her dad ushered for a minor league baseball team.

Now at XP Land, she’s on a mission to level up the experiential space — providing the millions of XP professionals with tools and resources to help them create even more meaningful experiences.