Culture Archives - Brands & Culture

Culture Case: Sweethearts

CULTURE CASE Here’s our pick of a brand that successfully created a cultural moment. The brand: Sweethearts The cultural moment: Romance, relationships and dating What’s going on here: ‘Situationships’ was a term coined by Cosmopolitan a few years ago to describe a new relationship status where couples were getting (ahem!) physical but hadn’t labelled it […]

Culture Case: Beats

The background: a world of unrest It’s 2020. The sound of the global Black Lives Matter (BLM) movement is at its peak, but most brands are avoiding the issue. They either fear being seen as overly political, or they’re preoccupied with the challenge of sustaining a business through a period of global upheaval. But this […]

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