Brands&Culture in Cannes
Thank you for joining us at the Brands&Culture Villa this year. Great conversations were shared over cold crisp glasses of rosé in the gorgeous setting just a short walk away from the Croisette.
From the launch of Brands&Culture, to a private dinner with a Michelin star chef to hosting events for various organisations, it is safe to say that B&C took Cannes by storm.
Agenda
Session 1
Let’s face it, the world’s in freefall and right now and the political and social climate is tough to navigate. Cultural relevance is still a shortcut to brand growth but are marketers getting lazy, clunky and thoughtless with how they engage with communities? How much are they hijacking culture v. moving it forward? Join us for a passionate discussion as we debate – and vote – on how well brands and marketers are doing right now. Are we moving backwards or forwards on culture-led marketing?
Session 2
You bring your challenges, we workshop them in real-time with brand and industry experts.
A 1 hour culture-lab session where we work through as many issues as we can and emerge with proper, practical solutions. At our villa oasis, you’ll feel like a part of the solution.
Session 3
There’s a big difference between leaning into culture and leaning into culture correctly. And often, it depends on whether an organization has the right competencies and capabilities, a high level of psychological trust, and a commitment to cultural-led marketing.
- Is it possible to cultivate a culture of curiosity?
- How can you move from producing average to truly transformative culturally-led work?
- And how can you sustain momentum, investment, and commitment to cultural-led approaches?
In this session, you’ll hear from brand leaders who have created a marketing function that not only embraces but leads culture.
Past Speakers
Special Report
This report deep-dives into the Cannes Lions winners that listened to, responded to, made, shaped and created culture.
The work that met consumers where they wanted to be met, uninterruptedly entered their lives and left more than a crumb of value. Cultural relevance matters; for everyone: for business and for society. As The Marketing Arm’s Cultural Resonance Score shows, brands with the highest Cultural Resonance Score grew 25% more than their competitors.
There isn’t a “Culture” Lion (yet), so we’ve focused on the Entertainment, Social and Influencer, PR and Creative Strategy Lions, and kept an eye on the cultural pulse across all categories. By analysing beyond the Grands Prix, we have uncovered intelligent examples of culture based work through the Gold, Silver and Bronze winners, spotlighting examples from all over the world, from brands big and small. Like any decent tour guide, we’ll aim to show you some gems you might have missed, as well as reframe some of the more famous campaigns in a new light. Along the way you’ll be able to read contributions from the people behind the work, incisive (and occasionally witty) commentary from us, and some stats that combine essential information with excellent trivia.
Happy reading, and stay cultured.
Get Involved
To inquire about sponsorship opportunities, email Michelle or call +44 (0) 7528 488838.
- WHO WE ARE -
Josephine Andrews
Vanessa Sawyerr
Charlotte Williams
Michelle Graves
Female-founded team with 100 years’ combined experience at Cannes Lions, Contagious, XEIM, Dow Jones, Haymarket.
