Join us in Cannes
For over 60 years the Cannes Lions annual awards extravaganza has gathered over 15,000 industry professionals for a week of inspiration, networking and collaboration amidst the stunning backdrop of the Cote D’azur.
In 2024, a new addition joins the vibrant Cannes fringe scene; The Brands & Culture Villa, 17-21 June, 2024.
A luxury, recently renovated haven, just 15 mins stroll from the Palais, the B&C Villa boasts a huge garden area and pool, with pool house and bar, stage area, DJ box, and full professional AV and lighting. Owned by an eminent French music producer, the villa boasts a huge reception space with indoor bar, guest amenities, and versatile event and meeting spaces.
Designed with a bold blend of audacious, high end rock and roll glamour, and contemporary flair, the villa’s interior exudes modern sophistication, accommodating a wide range of events from presentations and panels to evening parties.
Invite only
Sunday 16 June 2024
Brands & Culture Launch
PartyBrands & Culture Villa
13 Avenue de Benefiat
15 min walk from the Croisette
Monday 17 June 2024
15:00 – 17:00
WHAT THE F*CK IS CULTURE?
Your invitation to the exclusive launch of the Brands & Culture Global Event Series. Designed for
marketers, brand strategists, cultural strategists, and media owners.
We’ll explore:
What the f*ck is Culture? And what does it mean to move and shape culture? Hear from experts
about what culture IS. HOW to navigate it. WHY it matters. WHAT good cultural insight and
initiatives look like. And how to LEAD culture (not just borrow or exploit it).
Join us for the conversation, stay for the cocktails and poolside vibes.
The Brands&Culture Villa
Villa Location
The B&C Cannes House,
13 Avenue de Benefiat, Cannes