The event and knowledge series for marketing leaders building meaningful brands which make, shape and define culture to drive business growth.
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Damon Jones
Widen The Screen is an expansive content creation, talent development, and partnership platform that celebrates creativity and enables Black creators to share the full richness of the Black experience. Damon could address how he established this initiative and what he is planning next.


Kelly Buchanan Spillers


Michael Lee


Devin Colleran
Devin is the Global Brand Director at Tinder, where she spearheads innovative and impactful global brand campaigns. With over a decade of experience in brand marketing, Devin has established a remarkable track record in building and enhancing consumer brands in both the beauty and consumer tech industries.
At Tinder, Devin is at the helm of global brand marketing, ensuring campaigns resonate across diverse regions while maintaining a cohesive global identity. Her expertise in crafting compelling brand narratives and understanding consumer behavior has been pivotal in driving Tinder’s growth and strengthening its market presence worldwide.
Devin’s approach to brand marketing is both creative and strategic, consistently pushing boundaries to deliver campaigns that capture attention and win prestigious industry awards, including most recently a Gold Effie (2024). Her leadership has resulted in campaigns that significantly boost user engagement and foster brand loyalty on a global scale.
Before joining Tinder, Devin successfully executed numerous integrated brand campaigns. Notably, she led the launch of Boots-owned beauty brands in Walgreens stores across the U.S. following the Walgreens Boots Alliance. Additionally, she directed the rollout of OkCupid’s award-winning “DTF” brand marketing campaign, which achieved substantial top-of-funnel growth for the brand.
Devin’s work is characterized by a deep passion for creative marketing, a keen understanding of consumer behavior, and an unwavering commitment to excellence, making her a pivotal force in the success of Tinder’s global brand initiatives.


Dr Marcus Collins


Jameka Pankey


Josh Dean


Susan Akkad


Jim Lesser
In order to bring attention to a non-traditional, enterprise brand, Jim created One Good Reason. The film, which premiered June 7 at the Tribeca Festival, spotlights how an online platform called Welcome Connect empowers displaced persons seeking refuge in the U.S. to safely find it. They can message potential sponsors back and forth in their native language, build relationships, and make informed decisions about their future.
Created by the nonprofit organization Welcome. US in partnership with Goldman Sachs and ServiceNow, the system was designed and built on the Now Platform in just six weeks to meet the immediate needs of connecting thousands of Ukrainians forced to flee with Americans, sometimes complete strangers, willing to be the bridge to their safety.


Jackie Widmann
Jackie Widmann is the VP of Marketing for BERO, a premium non-alcoholic beer line co-founded by Tom Holland. Jackie is an experienced marketing leader with a strong track record of integrated marketing, brand innovation and commercialization within the beverage industry. Prior to BERO, Jackie served as Director of Marketing & Innovation at AB InBev, overseeing end-to-end brand development and marketing strategy for future-focused brands, including Los Sundays Tequila Seltzer, Noonshine, Beach Day, Hoop Tea and RITAS. Previously, she led Partnerships, Strategy & Revenue at The Infatuation and helped build the company from a team of 5 to its eventual exit and acquisition to JP Morgan Chase.
With a background in emerging brands, Jackie combines her strategic acumen and hands-on approach to build and scale brand portfolios, delivering impactful, data-driven results. Her deep knowledge of go-to-market strategy, brand partnerships, and cross-functional collaboration makes her a stand out in the evolving beverage landscape.

Jinal Shah


Ramon Soto
Northwell is a nonprofit-integrated healthcare network that is New York State’s largest healthcare provider and private employer, with more than 81,000 employees. Ramon has established Northwell studios which has helped him expand traditional health care marketing to entertainment. This has led to five docudramas with Hulu, National Geographic, Netflix and NBC producing four Emmys, three Academy Award nominations and billions of impressions.
Article on this: https://www.healthleadersmedia.com/innovation/lights-camera-healthcare


Zara Mirza


Josh Penny
Josh Penny is Hinge’s Director of Social Impact, leading the app’s efforts to address loneliness in society and increase in-person connections. Previously, he served as the Director of Corporate Citizenship at Mailchimp and managed college access programs at the Posse Foundation and Georgia State University. A brand purpose and social change professional with over ten years of experience, he serves on the boards of directors for VOX ATL and the Community Foundation for Greater Atlanta’s grantmaking committee. Josh earned a bachelor’s degree in history from Yale University and is an alum of LEAD Atlanta.


Shibani Potnis


Chrysi Philalithes


Rebecca Lupesco
For over a decade, Rebecca has honed her skills in advertising agencies, while crafting impactful brand and marketing campaigns across a myriad of industries, from finance to shipping and logistics to hospitality and more.
Before joining Duke’s Mayo in 2020, Rebecca worked at The Martin Agency.
At Duke’s, the fastest growing mayonnaise in the country, Rebecca oversees all marketing and creative for the brand- from tattoo pop ups and Hot Tomato Summers to college bowl games and everything in between. Her non-traditional CPG marketing approach has given a passion brand like Duke’s the opportunity to punch above its weight. In 2023, she was recognized in Ad Age’s inaugural list of Breakout Brand Leaders.
A Virginia native, raised in the mountains of Bath County, Rebecca holds a Bachelor of Arts in English from The College of William & Mary and a Masters of Business Administration from UVA Darden School of Business. She navigates life with her husband, Anthony, and their two young children.


Cheryl Miller Houser


Ana Andjelic

Lach Hall


Gemma Craven
Tapping into the Power of Reading Culture: The Everand Everything Club
Books hold an unprecedented influence in today’s culture. Movements like #BookTok are converting younger readers, creating devoted fandoms, democratizing book marketing, and driving viral literary hits. Book clubs are an essential part of this phenomenon, with an estimated 5 million members in the U.S. alone.
However, while book clubs offer a communal space for discussion, they often come with unwritten rules that can feel restrictive—turning a relaxing pastime into a source of pressure.
The Everand Everything Club (EEC) is a refreshing alternative, redefining the book club experience with creator-led community discussions that welcome readers of all kinds. Focused on celebrating the joy of reading on one’s own terms, EEC is built around monthly themes and offers a seamless blend of social video content, live events, creator-led discussions, and brand partnerships.
This session will explore how The EEC is shaping a new era of reading experiences—one that is innovative, inclusive, and perfectly tailored to today’s dynamic literary culture.
Join Gemma Craven, CMO of Scribd, and special guests— some of The EEC’s creator hosts—for an engaging conversation about the future of book clubs and the cultural power of reading today.


Dario Calmese
Dario Calmese is an American creative director, photographer, and design theorist. His work
interrogates the mechanisms of cultural production and the ways in which image, environment
and technology shape the lived experience. Spanning across the fields of photography, design,
fashion and performance, his practice aims at repopulating the voids within the construction of
historical narrative and identity. In 2019 he launched The Institute of Black Imagination (IBI), a
global hub that works to preserve, integrate, and cultivate the Black imagination through
innovative and interactive experiences. IBI’s portfolio includes a widely-acclaimed podcast, a
powerful online archive, and a retail lab, “Space 001” at the Oculus World Trade Center.


Rob Mayhew

Maeva Bambuck

Dan Salkey

"How can we get our brand into culture?"
(Said by every marketer, ever, since c. 2015)
What brands do must be enduring, meaningful and sustainable.
Why now?
1.
Brands are getting it very wrong. The risks are huge.
We don’t need to tell you the fallout from brands who’ve misfired-you’ve read the headlines. Having cultural resonance is not a short-term game but a long-term strategy.
2.
3.
Marketing departments need reorganising and modernising to be more relevant. Internal capabilities are not aligned with the outside world.
4.
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Who should attend
Brand-side marketers
CMOs, marketing & brand directors and managers, cultural and consumer insights, entertainment specialists, communications.
Agency creatives and strategists
Creative and strategy teams at advertising, PR and communications agencies.
Media platforms and owners
- 63% of CMOs agree brands must create culture, not just borrow from it.
- 84% agree that to connect with younger generations brands need to entertain and engage, not interrupt (Dentsu CMO Survey, 2023).
Community Voices
“Brands&Culture is the place to be, I attended both their Cannes and London events and the connections I made and unique content are unparalleled.”
– Matt Stueland, Head of Content, Skyscanner
“Absolutely loved the provocative, original and intimate conversations about the cultural forces shaping brands today. The curation of voices is incomparable and truly one of the more memorable one this year. Exactly what we need in the marketing circuit for both agencies and brands and excited for more to come”
-Angelina tan VP New Business EMEA, VaynerMedia
“Brands and Culture events address how today’s brands can tap into the zeitgeist as culture shifts. The London launch provided a crash course in cultural currency from the best in the industry. I’m advising clients to join next year, and I’m confident the New York event will be a success.”
– Ben Titchmarsh, Associate Director, Propeller Group
“As marketing events go this one is unique, differentiated by interesting and dynamic sessions and attendees from the marketing world that you want to be connected with”
– Sophie Collins, CMO, MPG
Get Involved
To inquire about sponsorship opportunities, email Michelle or call +44 (0) 752848838. Email for details michelle@brandsnculture.com
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Some brands .
The best brands shape culture
- WHO WE ARE -

Josephine Andrews

Vanessa Sawyerr

Charlotte Williams
