The event and knowledge series for marketing leaders building meaningful brands which make, shape and define culture to drive business growth.
- Cultural icon partners -
CREATIVE
Public RELATIONS
"How can we get our brand into culture?"
(Said by every marketer, ever, since c. 2015)
It’s become clear that brands and businesses can no longer afford to sit on the sidelines when it comes to what is making and shaping culture. But hijacking and jumping on every meme and trend is not the answer. Consumer expectations mean that brands can’t just respond and react (that’s table stakes, and often dangerous) to what is happening in culture.
What brands do must be enduring, meaningful and sustainable.
Meet our speakers
Dr Marcus Collins
TRIPTK Advisory Chairman
Damon Jones
Chief Communications Officer
Cheryl Miller Houser
Founder
Jim Lesser
Chief Brand Officer
Kara Brothers
President
Jinal Shah
GM & CMO
Lach Hall
Executive Chair Marketing
Maeva Bambuck
Producer, Storyteller
Dan Salkey
Strategy Partner
Jameka Pankey
Head of Experiential
Who should attend
Brand-side marketers
CMOs, marketing & brand directors and managers, cultural and consumer insights, entertainment specialists, communications.
Agency creatives and strategists
Creative and strategy teams at advertising, PR and communications agencies.
Media platforms and owners
Places where people go to consume entertainment, news and culture.
Why now?
1.
Brands are getting it very wrong. The risks are huge. We don’t need to tell you the fallout from brands who’ve misfired-you’ve read the headlines. Having cultural resonance is not a short-term game but a long-term strategy.
2.
Because brands and businesses have a once in a lifetime opportunity to make a difference, to solve problems and to make society better.
3.
Marketing departments need reorganising and modernising to be more relevant. Internal capabilities are not aligned with the outside world.
4.
The speed of culture is frenetic and always changing. Marketers must leave the building and see what’s happening from those who are truly leading and shaping culture.
There’s no doubt that a close interplay between brands and culture drives connection, equity and growth.
In fact, businesses that listen to and lead culture enjoy better growth: they grow six times more than brands with low levels of cultural relevance (Kantar).
Marketers agree, too:
- 63% of CMOs agree brands must create culture, not just borrow from it.
- 84% agree that to connect with younger generations brands need to entertain and engage, not interrupt (Dentsu CMO Survey, 2023).
- OUR PARTNERS -
Event Partners
Event Partners
MEDIA
Get Involved
To inquire about sponsorship opportunities, email Michelle or call +44 (0) 752848838. Email for details michelle@brandsnculture.com
Some brands .
The best brands shape culture .
- WHO WE ARE -
Josephine Andrews
Marketing
Vanessa Sawyerr
Operations
Charlotte Williams
Content
Michelle Graves
Commercial Partners
Female-founded team with 100 years’ combined experience at Cannes Lions, Contagious, XEIM, Dow Jones, Haymarket.