From Cannes to London… and now NYC! 🎉 Save the Date: April 2, 2025 | Meet our first speakers: Dr. Marcus Collins (TRIPTK), Kara Brothers (Starface World), Damon Jones (P&G) and Jameka Pankey (Amazon Music)
Homepage - Brands & Culture

The event and knowledge series for marketing leaders building meaningful brands which make, shape and define culture to drive business growth.

- Cultural icon partners -

CREATIVE

Public RELATIONS

"How can we get our brand into culture?"

(Said by every marketer, ever, since c. 2015)

It’s become clear that brands and businesses can no longer afford to sit on the sidelines when it comes to what is making and shaping culture. But hijacking and jumping on every meme and trend is not the answer. Consumer expectations mean that brands can’t just respond and react (that’s table stakes, and often dangerous) to what is happening in culture.
What brands do must be enduring, meaningful and sustainable.

Meet our speakers

Dr Marcus Collins

TRIPTK Advisory Chairman

Damon Jones

Chief Communications Officer

Cheryl Miller Houser

Founder

Jim Lesser

Chief Brand Officer

Kara Brothers

President

Jinal Shah

GM & CMO

Lach Hall

Executive Chair Marketing

Maeva Bambuck

Producer, Storyteller

Dan Salkey

Strategy Partner

Jameka Pankey

Head of Experiential

Who should attend

Brand-side marketers

CMOs, marketing & brand directors and managers, cultural and consumer insights, entertainment specialists, communications.

Agency creatives and strategists

Creative and strategy teams at advertising, PR and communications agencies.

Media platforms and owners

Places where people go to consume entertainment, news and culture.

Why now?

1.

Brands are getting it very wrong. The risks are huge. We don’t need to tell you the fallout from brands who’ve misfired-you’ve read the headlines. Having cultural resonance is not a short-term game but a long-term strategy.

2.

Because brands and businesses have a once in a lifetime opportunity to make a difference, to solve problems and to make society better.

3.

Marketing departments need reorganising and modernising to be more relevant. Internal capabilities are not aligned with the outside world.

4.

The speed of culture is frenetic and always changing. Marketers must leave the building and see what’s happening from those who are truly leading and shaping culture.
There’s no doubt that a close interplay between brands and culture drives connection, equity and growth.
In fact, businesses that listen to and lead culture enjoy better growth: they grow six times more than brands with low levels of cultural relevance (Kantar).
Marketers agree, too:

- OUR PARTNERS -

Get Involved

To inquire about sponsorship opportunities, email Michelle or call +44 (0) 752848838. Email for details michelle@brandsnculture.com

Some brands .

The best brands shape culture .

- WHO WE ARE -

Josephine Andrews

Marketing

Vanessa Sawyerr

Operations

Charlotte Williams

Content

Michelle Graves

Commercial Partners

Female-founded team with 100 years’ combined experience at Cannes Lions, Contagious, XEIM, Dow Jones, Haymarket.
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