Laurie Lam is the Chief Brand Officer at e.l.f. Beauty, a multi-brand global portfolio which includes namesake brand e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People and Keys Soulcare. She is responsible for strengthening e.l.f.’s branding and setting its strategy for growth across all categories, as well as championing their mission to make the best of beauty accessible to every eye, lip, face and skin concern.

    

With nearly 20 years of experience building global brands, she’s an accomplished business leader and dynamic marketer in the beauty industry. Prior to joining e.l.f. Beauty, Laurie was at L’Oréal USA where she has held several leadership positions within the group’s Professional Products Division and Consumer Products Division in the US, France and Asia-Pacific. Her experience spans across Marketing, E-commerce & Digital, Acquisitions & Business Development and Innovation.

Devin is the Global Brand Director at Tinder, where she spearheads innovative and impactful global brand campaigns. With over a decade of experience in brand marketing, Devin has established a remarkable track record in building and enhancing consumer brands in both the beauty and consumer tech industries. At Tinder, Devin is at the helm of global brand marketing, ensuring campaigns resonate across diverse regions while maintaining a cohesive global identity. Her expertise in crafting compelling brand narratives and understanding consumer behavior has been pivotal in driving Tinder's growth and strengthening its market presence worldwide. Devin's approach to brand marketing is both creative and strategic, consistently pushing boundaries to deliver campaigns that capture attention and win prestigious industry awards, including most recently a Gold Effie (2024). Her leadership has resulted in campaigns that significantly boost user engagement and foster brand loyalty on a global scale. Before joining Tinder, Devin successfully executed numerous integrated brand campaigns. Notably, she led the launch of Boots-owned beauty brands in Walgreens stores across the U.S. following the Walgreens Boots Alliance. Additionally, she directed the rollout of OkCupid’s award-winning "DTF" brand marketing campaign, which achieved substantial top-of-funnel growth for the brand. Devin's work is characterized by a deep passion for creative marketing, a keen understanding of consumer behavior, and an unwavering commitment to excellence, making her a pivotal force in the success of Tinder's global brand initiatives.

In order to bring attention to a non-traditional, enterprise brand, Jim created One Good Reason. The film, which premiered June 7 at the Tribeca Festival, spotlights how an online platform called Welcome Connect empowers displaced persons seeking refuge in the U.S. to safely find it. They can message potential sponsors back and forth in their native language, build relationships, and make informed decisions about their future. Created by the nonprofit organization Welcome. US in partnership with Goldman Sachs and ServiceNow, the system was designed and built on the Now Platform in just six weeks to meet the immediate needs of connecting thousands of Ukrainians forced to flee with Americans, sometimes complete strangers, willing to be the bridge to their safety.

Jackie Widmann is the VP of Marketing for BERO, a premium non-alcoholic beer line co-founded by Tom Holland. Jackie is an experienced marketing leader with a strong track record of integrated marketing, brand innovation and commercialization within the beverage industry. Prior to BERO, Jackie served as Director of Marketing & Innovation at AB InBev, overseeing end-to-end brand development and marketing strategy for future-focused brands, including Los Sundays Tequila Seltzer, Noonshine, Beach Day, Hoop Tea and RITAS. Previously, she led Partnerships, Strategy & Revenue at The Infatuation and helped build the company from a team of 5 to its eventual exit and acquisition to JP Morgan Chase. With a background in emerging brands, Jackie combines her strategic acumen and hands-on approach to build and scale brand portfolios, delivering impactful, data-driven results. Her deep knowledge of go-to-market strategy, brand partnerships, and cross-functional collaboration makes her a stand out in the evolving beverage landscape.

Northwell is a nonprofit-integrated healthcare network that is New York State's largest healthcare provider and private employer, with more than 81,000 employees. Ramon has established Northwell studios which has helped him expand traditional health care marketing to entertainment. This has led to five docudramas with Hulu, National Geographic, Netflix and NBC producing four Emmys, three Academy Award nominations and billions of impressions. Article on this: https://www.healthleadersmedia.com/innovation/lights-camera-healthcare

Tracy Doyle brings over two decades of agency and brand experience across advertising, media, experiential and brand partnerships. With a passion for building new brands as well as re-building established brands, she has a proven track record for translating consumer insights and cultural trends into high impact marketing campaigns.

Tracy joined Diageo in 2020 as the Senior Vice President of Brands in Culture, where she is responsible for the team leading innovative, authentically driven cultural opportunities to ensure Diageo’s brands remain relevant and connected to our communities through culture.

Driven by a passion for two things: problem solving and people, she is known for her positive outlook, purpose driven leadership style and great eye for award-winning creativity that drives disruption and delivers results.

Josh Penny is Hinge’s Director of Social Impact, leading the app’s efforts to address loneliness in society and increase in-person connections. Previously, he served as the Director of Corporate Citizenship at Mailchimp and managed college access programs at the Posse Foundation and Georgia State University. A brand purpose and social change professional with over ten years of experience, he serves on the boards of directors for VOX ATL and the Community Foundation for Greater Atlanta's grantmaking committee.  Josh earned a bachelor's degree in history from Yale University and is an alum of LEAD Atlanta.

Karen is an award-winning brand builder committed to the creation of consumer-centric and culturally relevant brands. As acting SVP of Tequila and Mezcal for Diageo North America, she leads category vision and participation strategy for brands such as Tequila Don Julio, 21SEEDS, DELEÓN Tequila, Astral Tequila and Mezcal Unión.

From iconic global brands to new-to-world and high-growth challengers, Karen’s experience spans marketing, innovation and LatAm markets. In her previous role of Vice President of Tequila Don Julio for Diageo NA, Karen spearheaded the strategy and execution of integrated marketing campaigns that resonated with diverse audiences, oversaw innovation and launch plans, and ensured the brand remained at the forefront of culture.

Prior to her role on Tequila Don Julio, Karen was Vice President of Innovation for Diageo NA, leading innovation across Whiskey, Convenience/Beer, and Core Spirits of Smirnoff and Captain Morgan. She spent many meaningful years on Crown Royal Innovation, building the brand’s flavor and luxury portfolios and contributing to its crowning achievement as the most valuable brand in spirits. In her over 13 years with Diageo, Karen also oversaw marketing and strategy for Baileys Irish Cream and Liqueurs categories, in addition to bringing Johnnie Walker’s ‘Keep Walking’ campaign to Mexican consumers during her tenure at Diageo Mexico.

Proudly queer, Marc has always seen things differently and has pushed forward the diversity narrative through creativity. Through his career he has had the pleasure of leading change for some of the world's best-loved brands. Before Hijinks Marc was an ECD within The VCCP Group making forward-thinking work and collaborated with everyone from music artists to farmers to tech specialists including Meta, Square, Cisco and Yoox Net-a-Porter. He's always believed that business can create the greatest platform for positive societal change. Career highlights include putting microchips on bees to collect planet saving data, a series of TV ads showing different shaped families for Renault (years before that was even a thing) and helping McDonalds define 'I'm lovin it' in a global brand refresh. As of June 2024, Marc is a Co-Creative Director and board member of Outvertising. The UK association who exists to make UK marketing and advertising completely LGBTQIA+ inclusive.

Resh Sidhu stands at the forefront of creative technology and augmented reality as a globally recognized leader. She co-founded Arcadia Creative Studio at Snapchat in New York, where she spearheads an elite team of AR innovators, delivering diverse, high-impact projects that push the boundaries of digital creativity.

With a career spanning over two decades, Resh's expertise has been instrumental in pivotal roles, including Chief Creative Officer at Barbarian, Group Creative Director at AKQA, and Creative Director at the Oscar-winning VFX Studio, Framestore. Her portfolio boasts iconic experiences for global clients such as Nike, Disney, Live Nation, L'Oréal, and Coca-Cola, among others.