Stories

  Here James Kirkham, Founder of ICONIC and head of brand at Cleats Club, writes about the evolving dynamics of fandom and why the launch of a new direct-to-fan platform […]

How Can Brands Overcome it? Thought-starters from Ollie Oshodi Cultural consultant, Ollie Oshodi, shares insights for marketers on moving culture forward and avoiding getting stuck on repeat.  After a brat

“An Original British Period Drama” | Brand: British Airways | Agency: Uncommon Creative Studio | Date: July 2024 The background: “Hello and welcome aboard.” When Air New Zealand introduced hobbits

What do we think about social trends this Autumn? Not so demure. What do sausages, salad cream and Sadiq Khan all have in common? The answer: a Brat Summer. From

Let’s start with how AI ‘thinks’ about culture. Culture is a complex adaptive system, interdependent with the actions and reactions people make to different prompts within it. Their reactions are

BARBIE’S “OSCARS” Earlier this year, Mattel’s Barbie movie was nominated for eight Academy Awards (or Oscars), and took home one. Now, heading into the “Oscars of Advertising”–The Cannes Lions Awards–will

Culture campaigns… culture-led brands  “We create culture”. One thing our industry can agree on in 2024 is that we love to talk culture. But sure as culture changes and evolves,

Culture Starts at Home: A Brand’s story This month’s column comes from Matt Watson, ECD at PepsiCo’s in-house creative agency Sips & Bites Europe. Culture starts at home It might

Breaking with routine, accelerating with culture: a CMO’s story Let me take you back a few years. It’s deep in lockdown, but I’m not on furlough. I am the CMO