LADbible is shaking up the world of original content, with shows such as Snack Wars and Agree to Disagree, featuring stars like Sabrina Carpenter, Margot Robbie, Austin Butler and Bukayo Saka helping to rack up the views. With more than 3 million subscribers on their flagship channel and nearly half a billion views this year, they’re […]
Category Archives: Culture
Culture Case: Sweethearts
CULTURE CASE Here’s our pick of a brand that successfully created a cultural moment. The brand: Sweethearts The cultural moment: Romance, relationships and dating What’s going on here: ‘Situationships’ was a term coined by Cosmopolitan a few years ago to describe a new relationship status where couples were getting (ahem!) physical but hadn’t labelled it […]
Culture Case: Beats
The background: a world of unrest It’s 2020. The sound of the global Black Lives Matter (BLM) movement is at its peak, but most brands are avoiding the issue. They either fear being seen as overly political, or they’re preoccupied with the challenge of sustaining a business through a period of global upheaval. But this […]