The Secret Sauce to Engaging The Youth

LADbible is shaking up the world of original content, with shows such as Snack Wars and Agree to Disagree, featuring stars like Sabrina Carpenter, Margot Robbie, Austin Butler and Bukayo Saka helping to rack up the views.

With more than 3 million subscribers on their flagship channel and nearly half a billion views this year, they’re pretty well-placed to share advice on how to grab and keep the attention of today’s youth audience.Here, Becky Gardner, Head of Originals at LADbible Group shares six top tips on how to make your content stand out:

Simple Is Effective

To build trust with global stars, we keep things simple. Our digital-first formats are designed to be easy to grasp, yet high-impact. We film in broadcast quality with minimal distractions on set, often capturing 10 minutes of content in under 20 minutes.

Be Relatable

It’s important to be authentic. Instead of the usual press interviews where they talk about the film they are promoting, our shows are designed to bring out their personalities. Our approach focuses on genuine conversations that reveal sides of these stars you won’t see anywhere else. With minimal producer interference, we create a relaxed atmosphere that encourages light-hearted, relatable dialogue.

Find Moments Of Cultural Virality And Harness Them

Plus, we dive into culturally relevant topics that spark viral moments—remember when Timothée Chalamet declared the Hull accent the sexiest? That got everyone talking! 

Nostalgia works 

Nostalgia also plays a big role in Snack Wars, where we celebrate beloved snacks from celebrities’ childhoods and cultures. With big reactions come viral memes, like Pedro Pascal, whose sandwich meme is all over TikTok. 

Create A Feedback Loop

We find that the best engagement comes from listening to our audience at all times, and creating that feedback loop. Fans can influence future content. Formats like “Ask The Audience” let viewers ask their own questions, making the experience interactive and fun.

Meet Your Audience Where They Want To Be Met

Our success isn’t limited to YouTube. We create tailored content for platforms like Snapchat, TikTok, X, and Facebook, making sure we reach audiences everywhere. With a mix of snappy, topical and evergreen debates in shows like Agree to Disagree, fans can revisit our content time and again. 

We’d love for you to join us at Brands/Culture, where we’ll dive deeper into how brands can take advantage of LADbible’s formats to connect with young audiences. Can’t wait to see you there!

Becky Gardner, Head of Originals, LADbible