Crowd DNA – How We Work As Cultural Strategists
At Crowd DNA, we spend our days encouraging brands to be bold— to pay attention, lean in, take charge, and co-create the kind of culture they want to exist in. So, we decided to take our own advice.
Over the past few months, we’ve been reflecting—both inward and outward—on what it truly means to be a cultural strategist today. As the world shifts, so must our tools, methods, and mindset.
Our latest release, a follow-up to How We Work With Culture, is the next chapter in that thinking. It digs into what being a ‘cultural strategist’ actually means (because let’s be honest, it’s still a bit murky) and lays out guiding principles to define, safeguard, and strengthen the role—both as a craft and a commercial asset.
If we met you at Brands&Culture, saw you at our balcony area, or you picked up a copy of the book—thanks for being part of the conversation!
