The event and knowledge series for marketing leaders building meaningful brands which make, shape and define culture to drive business growth.

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Meet our speakers

Kenny Annan-Jonathan

Creative Director

Crystal Palace FC

Professor Green

Raf McDonnell

Founder of Talent & Brands, Co-Founder & Managing Partner

Supernova

Emilie Rose

Global Director of Cultural Marketing - EUROPE

Oyin Akiniyi

Head of Cultural Conversation

Chivas Brothers

Peter Semple

CMO

Depop

Nneoma Ulu

Cultural Partnership Director

Bacardi Martini

Tim Barnett

Strategy Director

LADbible Group

Katie Jackson

Chief Marketing Officer

Channel 4

Tom Rainsford

CMO

Beavertown Brewery

Aaron Cole

Chief Marketing & Growth Officer

AA-X

Katy Lubin

VP Brand

Lyst

Matt Watson

Executive Creative Director

Sips & Bites Europe, PepsiCo

Natalie Lee-Joe

Head of Brand, Marketing and Community

DELLI

Charlotte Langley

Chief Customer Officer

Bloom & Wild

Filip Nilsson

Executive Creative Director

Oatly

Beth Bentley

Co-Founder

Tomorrowism

Perla Bloom

Global Comms Planning

Expedia

Darren Smith

Co-Founder and Chief Creative Office

House of Oddities

Mat O’Brien

Executive Creative Director

Three Mobile

"How can we get our brand into culture?"

(Said by every marketer, ever, since c. 2015)

It’s become clear that brands and businesses can no longer afford to sit on the sidelines when it comes to what is making and shaping culture. But hijacking and jumping on every meme and trend is not the answer. Consumer expectations mean that brands can’t just respond and react (that’s table stakes, and often dangerous) to what is happening in culture.

What brands do must be enduring, meaningful and sustainable.

- Cultural icon partners -

Who should attend

Brand-side marketers

CMOs, marketing & brand directors and managers, cultural and consumer insights, entertainment specialists, communications.

Agency creatives and strategists

Creative and strategy teams at advertising, PR and communications agencies.

Media platforms and owners

Places where people go to consume entertainment, news and culture.

Why now?

Brands are getting it very wrong. The risks are huge.
We don’t need to tell you the fallout from brands who’ve misfired-you’ve read the headlines. Having cultural resonance is not a short-term game but a long-term strategy.

Because brands and businesses have a once in a lifetime opportunity to make a difference, to solve problems and to make society better.

Marketing departments need reorganising and modernising to be more relevant. Internal capabilities are not aligned with the outside world.

The speed of culture is frenetic and always changing. Marketers must leave the building and see what’s happening from those who are truly leading and shaping culture.

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There’s no doubt that a close interplay between brands and culture drives connection, equity and growth.

In fact, businesses that listen to and lead culture enjoy better growth: they grow six times more than brands with low levels of cultural relevance (Kantar).

Marketers agree, too:

Community Voices

“Brands&Culture is the place to be, I attended both their Cannes and London events and the connections I made and unique content are unparalleled.”

– Matt Stueland, Head of Content, Skyscanner

“Absolutely loved the provocative, original and intimate conversations about the cultural forces shaping brands today. The curation of voices is incomparable and truly one of the more memorable one this year. Exactly what we need in the marketing circuit for both agencies and brands and excited for more to come”

-Angelina tan VP New Business EMEA, VaynerMedia

“Brands and Culture events address how today’s brands can tap into the zeitgeist as culture shifts. The London launch provided a crash course in cultural currency from the best in the industry. I’m advising clients to join next year, and I’m confident the New York event will be a success.”

– Ben Titchmarsh, Associate Director, Propeller Group

“As marketing events go this one is unique, differentiated by interesting and dynamic sessions and attendees from the marketing world that you want to be connected with”