It’s become clear that brands and businesses can no longer afford to sit on the sidelines when it comes to what is making and shaping culture. But hijacking and jumping on every meme and trend is not the answer. Consumer expectations mean that brands can’t just respond and react (that’s table stakes, and often dangerous) to what is happening in culture.
What brands do must be enduring, meaningful and sustainable.
CMOs, marketing & brand directors and managers, cultural and consumer insights, entertainment specialists, communications.
Creative and strategy teams at advertising, PR and communications agencies.
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Marketing departments need reorganising and modernising to be more relevant. Internal capabilities are not aligned with the outside world.
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“Brands&Culture is the place to be, I attended both their Cannes and London events and the connections I made and unique content are unparalleled.”
“Absolutely loved the provocative, original and intimate conversations about the cultural forces shaping brands today. The curation of voices is incomparable and truly one of the more memorable one this year. Exactly what we need in the marketing circuit for both agencies and brands and excited for more to come”
“Brands and Culture events address how today’s brands can tap into the zeitgeist as culture shifts. The London launch provided a crash course in cultural currency from the best in the industry. I’m advising clients to join next year, and I’m confident the New York event will be a success.”
“As marketing events go this one is unique, differentiated by interesting and dynamic sessions and attendees from the marketing world that you want to be connected with”
Female-founded team with 100 years’ combined experience at Cannes Lions, Contagious, XEIM, Dow Jones, Haymarket.