Breaking with routine, accelerating with culture: a CMO’s story Let me take you back a few years. It’s deep in lockdown, but I’m not on furlough. I am the CMO of Jaguar Land Rover’s just-launched car rental business which obviously wasn’t seeing the strongest trading numbers. Despite no one going anywhere soon, we had to […]
Author Archives: David Horn
Culture Case: Beats
The background: a world of unrest It’s 2020. The sound of the global Black Lives Matter (BLM) movement is at its peak, but most brands are avoiding the issue. They either fear being seen as overly political, or they’re preoccupied with the challenge of sustaining a business through a period of global upheaval. But this […]
On The Radar
😎 If you’re too busy to keep track of what’s cool, hot or happening, our chums over at In Good Co, produce a weekly newsletter called Good Thinking. It’s a treasure trove of best-of-the-best culture, trends and general brand magic cleverness. Here’s a selection of our favourites from this month… We’re all loving love triangles […]
The Double Take: LVMH
Each month we invite two experts from the fabulously well-informed B&C community to take a second look at a recent brand and culture story to help us understand what it means, why it’s important, and, crucially – will it work? This month: LVMH goes to Hollywood This month’s special guests: Dino Myers-Lamptey, founder, The Barber […]